Wool, Fabric and Haberdashery Supplies

Welcome to Counting Stitches. We stock a large range of fabric, wool and haberdashery. We also sell Janome, Elna and Baby Lock sewing machines and overlockers as well as machine supplies and accessories. Need a new machine or overlocker or want an upgrade? Talk to Valmae and she can direct you based on your individual needs and budget with expert advice and top service.

Check out our range of sewing classes by clicking classes at the top of this page.


We stock a wide variety of fabrics in all the colours of the rainbow with more choices being added to the store frequently. We have 100% cotton fabric suitable for patchwork, quilting, bag making and clothing. Backings, quilters muslin, Kaffe Fassett, Tula Pink, Anna Maria Horner and a large range of Batiks, just to name a few. 



We stock mostly 100% pure New Zealand wool with some merino and possum W.e have a great selection of patterns and needles.

We currently stock Windsor Brand and are happy to order in supplies for your projects if we can source them for you. Have a larger project on the go? 

Haberdashery and Threads


Counting Stitches is the only stockist of DMC tapestry wool in the Hawkes Bay and we also have a full range of DMC embroidery threads. We have a large range buttons, both in packs and single button options, as well as needles, thread, machine supplies, trims and more. We are also the only stockists of Diamond Dots (diamond facet art kits) in Hastings.


Contact Us

Counting Stitches

117a Avenue Road East



Call us:

06 878 9083

Email Us:


Mon             CLOSED

Tues & Thurs: 10am - 5.00pm

Wed             10am-9pm

Fri:               10am - 4:30pm

Sat:              10am - 3pm

Sun:              Closed